How to Set Up Strategies for an Effective Recruitment Marketing

Every company’s success rely on the strength of its employees. One of the crucial part of attaining a reputable brand is to look for a powerhouse of individuals that will contribute to it through recruitment marketing.

Recruitment marketing is the process of promoting the identity of your company by coming up with methodologies throughout the recruitment cycle to encourage top candidates to be part of your team.

According to study, the most in-demand candidates don’t look for traditional job boards anymore. Regardless of the changes on the unemployment rate, not all job seekers have the specific skills needed to be part of your team, so bringing out the best recruitment marketing strategies is important as competition increases when it comes to finding the perfect fit for your job vacancy.

Setting up a recruitment marketing plan

Identify goals. The first step in setting up an effective recruitment marketing plan is to identify goals. Of course, your main goal is to develop your employer brand by increasing the awareness of individuals about your company and stand out as a desirable employer. Identifying goals is also a key to measuring progress making changes on tactics along the way.

Part of identifying goals is to align it with the company’s mission and vision. Determine the things you want to accomplish not just on the recruitment process but on the business as a whole and set a timeline for it. It is also a must to consider company values to help you establish the target candidate for your job vacancy.

Determine your target market. Even though you are looking for a smart candidate, one who is a top student in culinary arts still isn’t fit for a job in tech. List down the specific qualifications you need for the job position needed to be filled. You may also consider checking out the personality types and interests of a target candidate. If you are looking for someone who will be part of the business development department, you must find someone who has the ability to identify sales leads and good in maintaining good relationships with clients. On the other hand, if you are seeking for a software engineer, it doesn’t matter if that person is an introvert as long as he or she has excellent programming and problem-solving skills.

Select the promotion channels to be used. More and more candidates are now getting wiser in researching for new jobs. As mentioned earlier, top talents are passive job seekers and aren’t merely looking for job boards. A business who isn’t active online rarely gain trust from clients, consumers and from job seekers as well. One major key to build your employer brand is through your online presence. Advertising on well-known social media platforms and creating a website with interesting content will surely capture the attention of your target candidates.

Other recruitment marketing materials may include:

  • Infographics
  • Podcasts
  • Slideshare
  • Brochure
  • Workplace Video Tour

Creating a variety of marketing materials is essential in building your employer brand, both offline and online.

Observe and monitor the results. After implementing your recruitment marketing plan through listing down qualifications and promoting your employer brand online, observe and monitor results. This will help you know what needs improvement and what tactics need to be added to possess the set of team you need in pursuing success in your business. Setting up meetings and asking for your existing employees’ feedback is also important to make them feel that they have a significant role in your team and for you to see blind spots as well.


Marketing strategies has changed a lot because of the advancement of technology – and that includes the recruitment process. While it is still good to apply traditional methods in recruiting new hires, it is better to add and adapt with new ways. Adding modern digital and content methods aside from the traditional recruitment process will help you attract the best talents in no time.