Digital marketing is vital to the success of any business, irrespective of its industry. Traditional advertising is not as effective today as it was in the past. Digital marketing is the use of electronic gadgets and the internet to advertise your business to existing and prospective clients across the globe. It encompasses an array of marketing activities such as email marketing, mobile marketing, content marketing and search engine optimization. Digital marketing enables businesses to understand customer needs with the use of analytics and software. Digital marketing allows you to target and reach your customers, increase sales, classify new clients and experience business growth. Eyal Gutentag gives some of the effective digital marketing tactics that can take your business to the next level.
Affiliate marketing entails receiving a commission for promoting services or products of a company or individual on your website. It is a digital marketing tactic that is based on performance. Some channels of affiliate marketing include posting affiliate links from a social media platform and hosting a video ad through a partner program.
Pay Per Click (PPC)
PPC is a digital marketing tactic where you pay the publisher every time a user clicks on your ad. PPC aims at driving traffic to your website or social network platform. You can use PPC on various channels such as Google Ads, paid ads on Facebook, and sponsored messages on Linkedln.
Search Engine Optimization (SEO)
Search engine optimization is a digital marketing tactic that targets website optimization. SEO is a process of ranking your website in search engine pages and increasing traffic. Blogs, websites and infographics significantly benefit from SEO. You can also approach SEO in many ways, such as on-page SEO, off-page SEO and technical SEO.
Digital marketing enables marketers to view results in real-time. These tactics can grow your business and allow you to measure the ROI for all your marketing efforts. Remember to combine these tactics with the right tools to realize the benefits of digital marketing.